How to correctly use push notifications?

From an exotic tool, push notifications have long become an effective means of communication with customers. Many companies integrate them into the system of communication. This tool can help not only establish closer contact with the client but in fact to control the behavior of the audience.

Using push notifications correctly

Push ads have long become an effective means of communication with customers. Many companies integrate them into the system of communication. But often push ads are considered to be urgent notifications such as the message of receiving a new e-mail. In fact, this tool can help not only establish closer contact with the client but also control the behavior of the audience.

Planning a campaign using push notifications is not much different from planning other marketing campaigns. It is necessary to determine the audience, the text, distribution, as well as the criteria for the success of the campaign.

Checklist of campaign planning:

  • Who is the target audience?
  • What text to use?
  • What is the mailing time?
  • KPI

The most important thing that must be remembered before launching the campaign is whether the message has a value for the client. Push notifications are the most persistent notifications sent to users. Moreover, in some situations, they do not allow continuing to use the device until the user reads them. Therefore, it is extremely important to make sure that your message is useful and will not cause irritation.

Audience segmentation

Your customers are all different people. Some have been with you for more than a year, others have just installed your application, while the rest have not used it for a long time but haven’t removed it yet. You have the necessary info about your clients, a geo-targeting, etc., and you can make a good filter from any type of data. When working on a new campaign, think about your future audience. Then you’ll know how you can interest your clients.

For example, new users will appreciate a coupon with a discount for the first order. They are with you very recently, and they must be motivated. Those who have been with you for quite a while should share their thoughts about your company or advise on how to use your services more effectively. To keep your customers loyal, it’s recommended to offer them a possibility to collect points for making purchases or give them promotional offers. You can return those who are not using your app by giving a discount for the next purchase.